Digital Strategy

UserCentric

We are your partner for innovation delivery

We have worked with fast growing technology businesses, as well as larger corporates, to define and roadmap their path to growth, including FluentCommerce, ParcelPoint, CBA, Divvy and Totium Health.

Our core methodology leverages a “venture capital” mindset, preparing the product or venture to scale rapidly by understanding and identifying strengths and weaknesses in the following areas:

What is the core problem you are solving?

Is the customer value proposition clear? How do you fix the customer problem?

What is the “magic”, i.e. the key technology or UX differentiator?

What is the go-to-market and how should this be executed?

How must the product be priced, packaged, and bundled?

What is the fundamental business model? How will it generate margins/profit?

How is your product positioned vs the competition?

Do you have the team with the right ability to execute?

Is there a clear financial ROI from investing?

After a digital strategy engagement, our clients have a razor-sharp focus on how to build and grow their digital assets, a clear communications plan internally within their organisation, and a framework for decision making for product, marketing and finance.